Tuesday, 12 November 2013

John Lewis 'The Bear & The Hare' - The Making Of


Last week I gave me honest opinion on the M&S Christmas advert, since then I have watched the fantastic animated Christmas advert from John Lewis (watch here).

Following the release, John Lewis have pieced together a 'making of' for the advert, it gives the viewer a great insight to the creative process, and understanding how things work in production. I was so glad to see the had used traditional frame by frame animation techniques for the advert, and not choose to use computer generated images. Cutout characters on card look so nice when animated.

It looked so good, and you can see by the crew's faces they had a lot of fun creating this video. Watch below, it's definitely worth the 2min 23 seconds.



MH x

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