Yesterday it was officially announced Facebook have reached a staggering ONE BILLION active users, and that is a scary thought. Isn't there estimated 6 billion people in the world? I can't believe we are wasting this much time every day on that single website, how many eyes are looking over the site...that is a huge responsibility the company now holds on their shoulders to keep this website working smoothing...and lets be honest, some days this doesn't happen.
Now the company has released an impressive TV advertisement, which is beautifully shot and well put together, a great campaign.
However, I can't understand the need for this advertisement. With a 1 billion users, I am sure the company is comfortable with their product, their position on the internet is cemented. Now with forcing users pay to make posts on pages reach out to a wider community, I can't help but think the idea is a waste of effort, time and money.
On the other hand, they could be trying something new...with all that financial stability behind them, why not! and the message in the video does make sense.
What are your thoughts?